Launched in October 2014, the TravelAlerts Holiday Travel campaign tried to give Canadians a way out… of the impending cold weather.
As the temperature drops, there’s really only one thought our minds tend to stray to and that’s wishing we were elsewhere. Whether that’s a warm, beachy somewhere or an adventurous, outlandish somewhere is really up to the individual. There’s no harm in a little day dreaming.
This campaign ran in both English and French.
Copywriter Lauren Stein
Designers Brad Johnson, Fiona Wield