TravelAlerts: 10th Birthday Campaign & Contest

In July 2014, TravelAlerts.ca turned 10. That’s pretty old in digital years, especially for a website that (up until very recently) barely had any resources or faith put behind it.

I put together a concept for the 10th birthday celebration that looked back as much as it looked forward, asking our subscribers and visitors to think about their best travel memory. And then let TravelAlerts help them discover the way to building new, more awesome ones with a contest that begged the question: Where would you go?

Something to remember and something to look forward to. To travel, well remembered.

Copywriter Lauren Stein

Designers Brad Johnson, Jesse Watson

Translation Joanie Gaudreau

Assets: Display, email, print

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