A digital campaign for Indus Travels: Peru Tours featuring Leaderboard/Big Box Banners, E-Mail Content, Full Destination Guide on Jaunt.ca.
Working with the idea that our audience is made up of more softcore adventurers than extreme hikers/backpackers, we sought to distill Peru’s mysteries, majesty and epic history into a simple promise: It’s worth the climb.
Copywriter Lauren Stein
Designer Stacey Hughes
Art Director Iris Kerr
Account Manager Lauren Michaelov